The Wood Industry Targets A 3 Billion USD Market in ASEAN

The ASEAN wood products market is worth more than 3 billion USD, but Vietnamese businesses have not focused on exploiting it for many years. In the current difficult context, wood industry enterprises can focus on exploiting the ASEAN market.

Mr. Tran Ngoc Liem, Director of the Vietnam Confederation of Commerce and Industry (VCCI) in Ho Chi Minh City, said that in the first 7 months of 2023, the export of wood and wood products reached 7.2 billion USD, down 26.4% compared to the same period in 2022. Of which, the export value of wood products reached 4.9 billion USD, down nearly 30% over the same period last year. The US, Japan, China, EU and Korea markets, which account for 89% of Vietnam’s total export value of wood and wood products, all decreased. In recent months, the growth rate of the wood industry has gradually improved.

Mr. Liem recommended: To boost exports in the last months of the year, there are two important things: first, there must be new products to stimulate purchasing power and second, promote product promotion and introduction in new markets. . Among potential markets, ASEAN countries are a region with a lot of room. This market has a value of over 3 billion USD, so far Vietnam has only exported more than 100 million USD here. This is a close market and has many cultural similarities. That is the reason why the Federation coordinated with relevant parties to organize “The 1st Vietnam ASEAN International Furniture and Fine Arts Export Fair – VIFA ASEAN 2023”. The fair will be held from August 29 to September 1, 2023 at the Saigon Exhibition and Convention Center (SECC).

The program has the theme: “Where the quintessence of Southeast Asian furniture converges”, bringing together many prestigious domestic wood and fine art manufacturers and processors from Ho Chi Minh City and provinces throughout the country. Besides, there are units from many countries and territories such as the US, Korea, China, Japan, India, Netherlands, Malaysia, Thailand, Cambodia…

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