Furniture & Home Decoration Business Expands International Opportunities

Vietnam ASEAN International Furniture and Handicraft Export Fair provides on-site information and consulting to support businesses integrating into the international market.

Vietnam ASEAN International Furniture and Fine Arts Export Fair (VIFA ASEAN 2023) takes place from August 29 to September 1, 2023 in Ho Chi Minh City. More than 350 exhibitors from leading furniture suppliers in the ASEAN region will bring more than 1,400 booths to showcase products, solutions and innovations in the furniture, home decor & craft sectors Crafts. and machinery, hardware equipment, tools and supporting services.

During the 4-day event, Amazon Global Sales aims to provide on-site information and advice to support businesses in the Vietnamese furniture & home decoration industry to expand opportunities to integrate into the international market. economy through cross-border e-commerce exports.

Each year, Vietnam’s wood industry exports an average of over 10 billion USD, making Vietnam the 5th country in the world in wood production and export. Also according to Amazon statistics, the home decoration & furniture industry on Amazon witnessed outstanding growth in the period 2020-2022. Even though more people have returned to the office, the trend of shopping for home & kitchen products, including decorative accessories, furniture and home improvements, is still very popular.

An impressive number shows that 62.3% of online searches for furniture will convert into online transactions (not only will they search for information, but they will make a purchase). Many Vietnamese businesses have started and achieved success when exporting furniture through Amazon such as Beefurni… This growth not only reflects abundant production and creative capacity, sophisticated processing ability, and responsive diversity of consumer needs and preferences; but also demonstrates the open potential of Vietnamese businesses when reaching out to the world.

Destination for fans of the furniture & home decoration industry

VIFA ASEAN 2023 is a destination for thousands of domestic and international visitors, meeting the need to learn information and experience the reality of export models for the furniture & fine arts industry. At the event, domestic and foreign businesses in the field of furniture and home accessories have the opportunity to learn about new trends and changes when approaching exports, thereby navigating to contribute to bringing Vietnam become an important furniture production center in the region and globally.

During the four-day event, VIFA ASEAN 2023 is expected to welcome thousands of visitors who are international traders, importers, wholesalers, retailers, restaurant and hotel service providers, and architects. engineers, interior designers, real estate project developers… Focusing on green, sustainable furniture and home accessories, this year’s event provides a dynamic space to connect sellers. with potential buyers and prominent commercial support units such as Amazon Global Selling. Through this, we will explore local potential and expand to meet global demand for home furnishings with quality, ingenious, and unique products.

Mr. Gijae Seong, Managing Director of Amazon Global Selling Vietnam, said: “Furniture and home decoration is an industry with great potential and there are still many untapped advantages from domestic resources and market demand. We are very excited to attend the VIFA ASEAN 2023 exhibition to connect with domestic sellers and businesses, as well as a good opportunity to promote the process of turning Vietnam into a manufacturing center. furniture and home decoration products as well as many other categories of goods to the world”.

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