Swiss Krono Group Strengthens Market Presence with Argolite AG Acquisition

In a strategic move to bolster its standing in the Swiss interiors and project business, the Swiss Krono Group has recently welcomed Argolite AG into its fold. This acquisition, while marking a significant expansion for Swiss Krono Group, assures the maintenance of Argolite’s legal independence, the continuity of operations at the Willisau plant, and the preservation of existing jobs. Rolf Wermelinger, now at the helm as General Manager, is set to lead the company into a new era with guidance from the former owner and managing director, Mr. Markus Höchli.

Origin Laminate Flooring - Beach | Tile Superstore®
Swiss Krono’s High-quality flooring

Maintaining Independence and Jobs:

Despite the change in ownership, the legal autonomy of Argolite remains intact, providing stability to the Willisau plant and securing the future of the approximately 80 employees. This commitment to retaining jobs and local operations underscores Swiss Krono Group’s dedication to the community and ensures a seamless transition for all stakeholders involved.

Willisau plant

New Leadership:

Rolf Wermelinger, previously Head of Marketing and Sales, steps into his role as General Manager of Argolite on January 1, 2024. With his wealth of experience, Wermelinger is poised to lead Argolite through its next phase of growth. The continued presence of Mr. Markus Höchli as an advisor further ensures a smooth transfer of leadership, drawing on the valuable insights of someone deeply familiar with the company’s history and operations.

Rolf Wermelinger – Leiter Marketing und Verkauf – Argolite AG | LinkedIn
Rolf Wermelinger

Strategic Expansion and Expertise Strengthening:

Martin Brettenthaler, CEO and President of the Executive Committee of the Swiss Krono Group, emphasizes the strategic importance of this acquisition. By incorporating Argolite into its portfolio, Swiss Krono Group aims to fortify its position in the Swiss interiors and project business. Additionally, the move enhances the group’s expertise in High Pressure Laminate (HPL), aligns with the EN438 quality standard, and further solidifies its market presence.

Argolite staje się częścią Grupy SWISS KRONO - BIZNES.meble.pl
Argolite cooperation with SWISS KRONO

Legacy of Argolite AG:

Established in 1937 and based in Willisau, Switzerland, Argolite AG has been at the forefront of laminate panel production since 1953. Notably, it stands as the sole Swiss manufacturer of HPL according to the stringent EN438 quality standard. The company’s legacy, coupled with the Swiss Krono Group’s vision, positions Argolite for continued success in the evolving market landscape.

The integration of Argolite AG into the Swiss Krono Group signifies not only a strategic business move but also a commitment to sustaining local operations, jobs, and the legacy of a company deeply rooted in Swiss craftsmanship. As Rolf Wermelinger takes the reins with the support of Mr. Markus Höchli, the future looks promising for Argolite AG under the wing of the Swiss Krono Group.

Source: Fordaq.com

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